GLIMMER: How Design Can Transform Your Life, and Maybe Even the World was published in October 2009 by The Penguin Press in the U.S., and Random House in Canada and Europe. The 2011 U.S. paperback edition from Penguin was retitled CAD Monkeys, Dinosaur Babies, and T-Shaped People: Inside the World of Design Thinking and How it Can Spark Creativity and Innovation.
What can be learned from great designers? How can design improve our lives? In GLIMMER, Warren Berger, in collaboration with the internationally celebrated designer Bruce Mau, revolutionizes our understanding of design by showing that this multi-faceted practice is about much more than style. Everything is ripe for reinvention—including how businesses function, children learn, and communities thrive. In this hopeful yet practical book, Berger tallies and expores the deceptively simple principles that steer the design thinking vanguard and illustrates how they provide the means for transforming a glimmer of possibility into the glow of creation and innovation.
“One of the best Innovation and Design books of the year.”
"Like Malcolm Gladwell, Warren Berger writes engagingly about expertise for a general audience."
“With a gift for storytelling, Berger establishes ten principles that readers can use to spark ‘the glimmer of possibility and potential.’”
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View my YouTube presentations on creativity, innovation, and design here.
Watch my chat with video host Ben Cheever about Glimmer and creativity.
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WHAT ACADEMICS SAY ABOUT GLIMMER
“Glimmer is not only a great introduction to the world of design, it connects and inspires on a visceral, real-world level with students from all disciplines, facing challenges of many kinds. A student of mine wrote: ‘Glimmer is the best book I've read, and Design Thinking the favorite and most useful thing I've learned in my years at the University.’”
George W. Sampson, Lecturer, University of Virginia / School of Architecture
“This book is filled with real world examples which illustrates how anyone can employ design thinking and in doing so bring about a sense of purpose to just about everything they do.”
Rick Boyko, Director VCU Brandcenter
Ex CCO/Co-President Ogilvy North America
“Glimmer isn’t a design book. Instead, it’s a documentary piece on life and culture and how design enriches it all. Berger’s holistic approach to the subject sets this work apart, incorporating top designer insights and key design principles. My students are energized by all of the opportunities this book presents for them and their future.”
Glenn Griffin, Asst. Professor of Advertising – SMU Dallas and co-author of The Creative Process Illustrated: How Advertising's Big Ideas Are Born
“Glimmer is the intelligent and accessible portal to a design world that has changed dramatically in the last decade. Every thinking person interested in design should have it.”
Liliane Wong, Professor
Head, Department of Interior Architecture
Rhode Island School of Design
“Warren Berger has given schools, students and researchers something very valuable: evidence of how innovation is actually done today, through a series of compelling stories from diverse Glimmerati, whose thoughts and work are living testament to the transdisciplinary theme and variation, warp and weft of Design.”
Associate Professor, Faculty of Design
Ontario College of Art and Design (OCAD), Toronto
“Warren Berger’s Glimmer is more than just another book about creativity and innovation. It is nearly impossible to teach someone creativity but once they realize the ability to be creative is there, it is possible to help them find ways to express it and put it to positive effect. Berger utilizes anecdotal storytelling, one of the best teaching methods, and combines it with actual examples of creative solutions which are among the most powerful tools any educator can use to elicit positive creative and innovative solutions from learners. The addition of a glossary of important and helpful design terms, a companion website and his interesting, and clear, writing style make this book a must-read for all designers serious about improving the world for themselves and others.”
Dr. John E. Martin-Rutherford, PhD
Chair, Interior Design Programs
Harrington College of Design
“The book relies on anecdotal storytelling to bring to life ideas about design in an interesting way and to bring the creative and problem solving process of design to students as they think about their own lives, whether in the design world or not.”
Marcia A. Wratcher, Ph.D.
Vice President Academic Affairs & Institutional Effectiveness
Education Management Corporation
“Berger has put a spin on Innovation, that removes the buzz and injects substance. Design students may not use it as their bible, but they will find it as illuminating as the Gospels.”
Steven Heller, co-chair MFA Designer as Author, School of Visual Arts
“I have had the opportunity to share this book with students at some of the top architecture and design schools and found students get excited by the book since it shows how design can be used to improve the world around them, and especially how they can apply design principles to their own lives.”
Mitchell M. Obstfeld
President, i4design Media Intl.
Board of Trustees at Harrington College of Design, Chicago
“Berger’s book is a guide to making the world a better place to live, play and work through design thinking. He brings ten important design principles to life with anecdotes, real-world examples and insights from some of the world’s most influential designers. This engaging book provides the tools and inspiration for using the power of design to enrich the world in which we live - and maybe even our own lives.”
Martin Rayala, Ph.D.
Kutztown University of Pennsylvania