Warren Berger is the creator and editor of the website amorebeautifulquestion.com and author of the book A More Beautiful Question (Bloomsbury Worldwide, March 2014)—both focusing on the power of inquiry to spark breakthrough ideas.
An expert on design thinking and innovation, Berger has studied hundreds of the world’s leading innovators, designers, red-hot start-ups, and creative thinkers to analyze how they ask game-changing questions, solve problems, and create new possibilities.
Berger’s previous book was the international bestseller Glimmer: How Design Can Transform Business and Your Life (Penguin; 2009), published in several editions worldwide. Business Week named Glimmer one of the “Best Innovation & Design Books of the Year.”
Berger’s writing on questioning/innovation appears regularly in Fast Company and Harvard Business Review, and he was a longtime contributing editor at Wired magazine.
He has appeared on NBC’s Today Show, ABC World News, CNN, and as an expert on NPR’s All Things Considered. As a speaker, he has keynoted at the CUSP Conference, the Fuse Conference, the Design Thinkers Conference, the International Women’s Forum in Rome, and TEDx Portland. He has also spoken at in-house conferences hosted by General Electric and Microsoft, among others.
A graduate of Syracuse University’s Newhouse School of Communications, Berger serves as an Adjunct Professor and host of the “Innovators” lecture program at the University of Colorado, and has been a guest lecturer at The University of Virginia, The University of Oregon, University of Texas, New York’s School of Visual Arts, and Virginia Commonwealth University, where he gave a 2011 commencement address for graduating business students.
The wonderful thing about the topic of “questioning” is that it’s not arcane or obscure. It’s something that everyone has some experience with but few are expert at. And those who already understand the power of questioning eagerly look forward to getting better at it. As a subject, questioning is engaging and inspiring, yet also practical and useful. And it has the virtue of being an evergreen topic: Since it isn’t pegged to latest trends or current events it remains fresh and relevant at any point.
“Warren’s talk really got my people fired up—it introduced us to a whole new way of thinking and problem-solving.”
—Kathleen Griffith, Vice President, Saatchi & Saatchi
“We brought Warren to Venice to speak to our top Pernod Ricard brand CEOs from around the world about creativity, design, innovation, and the art of asking great questions. His presentation was chock-full of inspirational moments and fresh ideas.”
—Pascal Minella, creative consultant, Pernod Ricard
“I saw Warren deliver a keynote at the 2010 FUSE Conference in Chicago and invited him to speak at one of GE’s global design summits. His talk was fun and inspiring—challenging us to look at creativity and innovation in a fresh way.”
—Ivan Cayabyab, Global Brand Manager, GE
“Feedback from our attendees pointed to Warren’s session as one of the conference’s most thought- provoking, and his insightful thinking on questioning and how it can fuel innovation and new opportunities added significantly to the conference dialogue.”
—Chad Fleming, Conference Organizer, International Women’s Forum (IWF)
“Warren Berger’s presentation on creative thinking—and in particular his focus on “asking the right questions”—ended up being one of the most provocative and talked-about speeches of the conference.”
—Donald Hicks, Founder and CEO, LLamasoft, Inc. and host of the SummerCon International Conference on Supply Chain Design
“Warren was one of our keynote speakers at the annual DesignThinkers Conference in Toronto, speaking in front of over 1,000 design and business professionals who come together for this global event. The audience really responded to his talk on questioning and how it leads to innovation and creative breakthroughs.”
—Hilary Ashworth, executive director, ARGD Ontario, organizer of the international DesignThinkers Conference
“Warren is a frequent guest speaker at the University of Colorado, and he also served as the “professional-in-residence" at our “Innovators” series—where he interviews (in front of a large live audience as well as a live-streamed TV audience) top creative leaders and business executives from around the world. He’s not only a great speaker, he’s an excellent host and moderator—he can lead just about any type of discussion on creativity and innovation.”
—Melinda Kiger Cheval, co-creator of “Innovators” lecture series, University of Colorado
Since questioning is a starting point for innovation, how might companies and business leaders begin to encourage and exploit it?
The most creative, dynamic people—in business, the arts, science, and education—tend to be “Master Questioners.” In the anecdotes Warren Berger shares, they are fearless at questioning everything—in a highly effective way that makes them and their businesses more creative, innovative, and original.
Discover how the rest of us can learn to ask “beautiful questions” the way Steve Jobs did, leading to positive changes in our work and in our lives. Even if you already think of yourself as a questioner, you’ll come away knowing much more about this powerful tool we often take for granted.
Warren Berger leads you on an entertaining journey through what exactly design thinking is (from a layman’s perspective) and how its well-honed principles can transform your business—and your life.
Children are natural questioners, asking hundreds of questions a day between the ages 2 and 5. But then kids go to school and questioning falls off a cliff, displaced by rote memorization and standardized tests. If you believe, as Warren Berger does, that questioning is a key component of fresh ideas and innovative breakthroughs then why isn’t it taught in schools?
Berger explains how in a time of exponential change, “answers” can change every day, so our children must relearn the more crucial skill of how to ask the right questions. As a Fellow at the nonprofit Right Question Institute, Berger is privy to the Institute’s exciting programs and shares how forward-thinking educators and business leaders are grooming the next generation of innovative critical thinkers.
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